Instead of going out shopping we open up an Internet browser. It was hard to believe it several years ago, but look at us now! What can we say? Internet shopping saves much of our time, money, and efforts. These are also main reasons to relocate your business onto the World Wide Web.
Online marketplaces for local services are another revelation in the world of commerce. Such a platform is a place where gather local professionals to offer their services. The deal is closed in several hours or even minutes without any recruitment agencies or other bustling. It sounds pretty great, but as any other online market, these websites also have their rules to follow.
We’re going to make out step by step instructions in order to understand the basic work principles of service marketplaces. Come on board if you’re already interested!
1. Focus on the Homepage Firstly
If you want to know how to design a website, you start with its homepage. This is a place where it all begins and where it can end up pretty fast.
So, make everything for a user to stay and find whatever he wants. Put some basic information here instead of showing everything you have immediately.
Two more suggestions on this stage:
- Use a large banner to display those professional services you have.
- Make up the name and tagline for your website that reflect what you’re doing.
2. Describe How It Works
Our love for online shopping explains the appearance of numerous marketplaces. That’s why it’s important to explain how your platform works and what peculiarities it has in contrast with other online retailers.
Actually, selling local services is a really special solution, and you should share it with other people.
3. Make the List of Service Categories
Here, we mean a well-defined list, which not only shows the full variety of the supply but also helps professionals and service seekers to work together. To make the process even faster, we recommend putting thumbnails along the list. A user sees one little picture and can identify immediately the main concept of the category.
This is a part of Thumbtack’s homepage. All services here have their own icon starting from home services up to wellness consultation.
4. Put Testimonials and Guarantees in the Right Place
This aspect concerns not only the front page but also each personal page of the professionals. If you already have loyal customers, why won’t you ask them to tell about your platform? It helps other users to make a decision faster.
As for work testimonials, you can create an option of verifying a certain service on the profile page. If you have a list of professionals you’re ready to trust, be sure that your users will do the same.
5. Continue the Conversation With a Footer and a CTA
The choice is made and a customer is ready to start his search of household services, for example. Will he find the way easily? The CTA button and a footer are those connecting links between a marketplace and a client. They can be placed together, at the bottom of the page. We also often meet a CTA placed just under the tagline. Whatever you decide, be sure that you paid enough attention to these important page components.
Workheroes have decided to put a CTA at the top of the page. Well, they don’t want clients to wait.
6. Build Two Types of Registration Forms
It was mentioned before that we deal with two types of website users – let’s call them service professionals and service seekers. They are equally important for the marketplace to grow, that’s why you need multiple signup options.
Signup for Service Seekers
On this stage, you need to focus a lot on a user and make the process of registration detailed and user-friendly at the same time. Begin with standard fields: name, contact number, email address, locations, and needed category. The next is creating a proposal.
We suggest including this information:
- General description of the task
- Task location
- The size of the work
- Timeframes of the project
- Working days and hours
- Any additional information
Signup for Service Professionals
The process of signing up is basically creation of the person’s CV. Your task here is to put all necessary information to improve the user’s experience.
What a profile page should eventually include:
- Name and profile image
- Contact data (phone number, email, social networks)
- Detailed description of the professional’s work
7. Take Care of Personal Pages
There is a certain time gap between registration and a final deal. Make your users comfortable at your website!
Let’s discuss some crucial data that should be always in sight:
- Responses to a requirement/inquiry
- Status of unanswered messages. By the way, consider using a real time chat.
- Payment data (whether a user makes a payment or get it, he should know the billing history)
Find Any Service in One Place
“Find whatever you want on the Internet” – this phrase makes a lot of sense nowadays. But the huge variety of websites raises new tendencies on the market. Any Internet business has to fight for people’s attention and their loyalty, that’s why we follow so many rules when building a page of a certain type.
Buying local services on the web is something unique with lots of chances for entrepreneurs. You should supply people with a wide choice and a comfortable interface – this will make them appreciate your work and stay much longer.
Want to Build Your Platform for Local Services?