A great mobile solution starts with just a few occasional ideas. Then, we deal with the development process, which can be pretty challenging if you want to create a flawless instrument. Is there the finish line already? Keep your strength and patience as we proceed further with the mobile app promotion campaign.
Promotion is the fourth “P” in the classical marketing mix: Product, Price, Place, Promotion. All of the four elements are equally important for you business especially when you have to compete with thousands of products on the app market. We are going to learn more about promotional methods and their value for the app’s success.
1. App Store Optimization (ASO)
ASO is a part of SEO activities created specifically for mobile products. This is one of the most important promotional strategies as it deals with the core elements of the app:
- the app’s name – it should be simple and unique.
- description – it describes the main value of the product and, at the same time, should be updated due to new versions and release notes.
- keywords – they should be relevant and not overload the text.
- visual content – it’s great if you have 2 or 3 photos plus a video tutorial.
2. We Continue with the Website
The first place where you would tell about the app’s launch is an online platform. If you want to show customers that you have serious intentions, start with your own website. There, you will put all information you need including links to Google Play, App Store, and social networks. But in any case, a website is a basis for next promotional steps.
If you’re a big enterprise with a new product, make enough room for a newcomer. Website visitors should feel its presence every step of the way – it will make them want to know more about the application.
3. Promotion in Social Networks
It seems that social media promotion is a must for almost any type of the business. Do you want to stay in touch with your audience? Begin with a simple presence and use paid options if necessary. These two variants characterize the paid and organic ways of promotion.
Organic way suggests that you have several social media accounts: Facebook, Twitter, Instagram, YouTube, etc. Start gathering your audience by posting a meaningful content instead of a constant spamming. Users will appreciate the high-quality data.
Paid promotion allows you to find sympathizers faster and more effectively. For example, Facebook has the broadest audiences and knows how to segment them for your needs. The same goes for the Instagram platform.
4. Power of Public Relations
Media can create your image or bury it forever. But despite the risk, businesses try to achieve more through communication with broad audiences. These are basic steps you can take in the field of PR:
- press release
- interviews with tech journalists
- guest blogging
- party for local media
5. Traditional Promotion
Although mobile market suggests online activities for users, it’s not surprising to meet the app’s adverts on TV or in the store. Especially it concerns those companies which have physical products and decide to launch their own application.
We have a rather famous example of Shake Shack – the chain of restaurants in America. It offered visitors to have a free burger if they download Shake Shack’s application – an obvious connection between the main product and its mobile addition.
6. Celebrity Partners
Marketing in the mobile world can borrow some successful practices from the classics of promotion. It happens because some methods work for any kind of audience – the celebrity’s opinion is one of them.
If you choose to turn to this method, think firstly about your target audience. A celebrity should not necessarily be a huge star, but he should have an influence on the client’s final decision.
7. Search Ads for iOS Apps
There are thousands of entrepreneurs puzzled over the question how to launch an app. Of course, App Store knows about this situation and taps into a competition with the Search Ads solution.
Basically, this instrument helps to promote a product in the store offering the most effective keywords. So, when a user has a specific term in the search string, App Store would show your product first.
Become a Breakthrough on the Mobile Market
Since your success depends a lot on what people know about you, any marketing campaign is a big deal for business. How would you support the promotion? You can choose one or several strategies we’ve offered above – it all depends on the budget and your final goals.
In any case, we believe that any app can find its place on the mobile market – your product and target audience will show you the right way.